About Bruno Hoffman

Son of a west coast boat builder. Lifelong Pacific Northwest sailor. Founder of two companies built to advance marine electrification.

In 2018, I launched The Green Boater—a digital platform educating boaters on sustainable practices and eco-friendly alternatives. Eight years later, it's one of the most trusted voices in the space. But running the Marine EV Leadership Series—30+ interviews with CEOs from Torqeedo, Candela, Arc Boats, Mercury, Yamaha, and others—revealed something deeper: there was a massive structural gap in the market.

Manufacturers couldn't reach their actual buyers. Operators couldn't find vetted solutions. Retail buyers were confused and scattered. Trade shows didn't work. The internet was fragmented. No trusted place existed to compare, qualify, or discover marine EV options.

That gap became MEVC.

MEVC is the world's first geo-optimized, certified directory and engagement platform for marine EV adoption in the commercial and recreational B2B sector. Not a marketplace. An opportunity engine.

For manufacturers, it's direct access to pre-qualified buyers—marinas, resorts, rental fleets, eco-tourism operators—all pursuing large-scale electrification. For commercial operators, it's a complete no-risk journey from discovery through on-water showcase before you buy. For retail buyers, it's a comprehensive certified directory backed by AI-powered discovery.

The Green Boater remains the voice and educator. MEVC is the operating platform. Both serve the same mission: advancing marine electric vehicle adoption globally.

Quick Facts

  • Founder & Chief Evangelist, Marine Electric Vehicle Consortium (MEVC), 2024–present

  • Founder, The Green Boater (sustainable boating education platform), 2018–present

  • Heritage: Son of a west coast boat builder; lifelong Pacific Northwest sailor and boater

  • Geographic Base: Vancouver, BC, Canada

  • MEVC Directory: 200 certified companies across Boats, Motors, Energy, PWC, Foil, Controls, and Autonomous segments

  • Current Audiences: Manufacturers (3 certification Communities), Commercial Operators (6-stage Voyage Plan), Retail Buyers (AI Navigator)

  • Launch Timeline: April 2026 (Canada-first)

What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.

The Green Boater

The Green Boater remains the voice and educator: blog, podcast, video, community education. It reaches and influences the values-driven boater who cares about the ocean and wants to make better choices.

Marine EV Consortium

MEVC is the commercial B2B operator and manufacturer platform: directory, certification, partnership, and deal facilitation. It reaches operators and manufacturers ready to move at scale

They feed each other. They amplify each other. But they serve distinct roles in the same mission: advancing the adoption of marine electric vehicles globally.

Both are rooted in my core belief: boating should be better for the people who do it and kinder to the water that holds them.